AS Foundation Portfolio St Angelas 2013
Friday, 25 April 2014
Evaluation Question 5
How Did You Attract/Address Your Audience?
My music magazine, FLOW, uses a variety of conventions that other professional magazines use in order to attract their target audiences for instance, I have included a masthead which is obviously 'FLOW' and even though the colour of it is quite plain I have made it very big so that it is easy to read and catches the eye of people who walk past it. I have chosen the word flow as the masthead because it is simple and it suits the R&B music genre very well as the music being produced for this genre is all about how the artists present their voice and the font style of the masthead is smooth because it looks like it a type of graffiti and therefore it can represent my target audience as they are quite young people.
Another magazine convention I have used in my product are sell lines which are presented in my front cover. It is not just music magazines that need to have sell lines but every single magazine has to have this on their front cover because it helps them to attract more customers as it lets them know what the top stories are and what is exactly included in the magazine, an example of one of my sell lines is 'THE TOP 10 R&B ARTISTS PAST AND PRESENT' and although it is a very long sell line it still does its job because my target audience would want to see their favourite artist in a top 10 list and the only way for them to find out if they have made is by buying the magazine. I have also included a banner at the bottom of my front cover which informs the people buying it who are also in the magazine even if they are not mentioned on the sell lines.
The layout design for my front cover, contents page and double page spread are all very simple because I did not want to make it complicated with a lot of stuff on them because it would look messy and very unprofessional. The colour scheme for my music magazine is a bit strange as it is black, red and blue, I have done this because I have not seen any other magazine use this colour scheme while I was looking at others and I thought that it would be a very good idea for me to use this colour scheme because it would allow my magazine to stand out and be different to other ones and therefore it would catch a lot people's attention even though there is not any bright colours on the front cover. Furthermore, the locations I have chosen for my contents page and double page spread are very good for this type of music genre in my opinion because the brick wall represents my target audience as that's what a lot of people think they spend most of their time, outside and I chose the plain white wall for the contents page pictures because I did not want it to have any designs and that white wall was very local to where I live. Moreover, the costumes that my models are wearing are also quite simple because as you can see from my research the models on front covers are wearing casual clothing which is suitable for this genre as that's what you see R&B artists wear, so overall it was not very hard to choose what my models should wear.
I have chosen all of these things by myself with a little help from researching other magazines that are similar to mine in order to communicate particular ideas to my target audience as I have found out from my audience research that I should design this magazine for the teenagers aged 15-19 years old.
Evaluation Question 1
In what way does your media product use, develop or challenge forms and conventions of real media products?
My product does look like a typical music magazine because I have included some of the key magazine conventions that should be on a magazine front cover, contents page and double page spread such as a masthead which is 'FLOW', the lead which is shown on my double page spread under the main headline. I have also included sell lines on my front cover so that when people see it they know straight away that it is a front cover of a music magazine because I mention certain music artists related to the my genre which is R&B. Moreover, I have tried to use a colour scheme of black, red and white because by putting the colour red next to plain colours such as black and white it will help the sell lines to stand out and catch the audiences attention as they walk past. Another reason why I have done this is because it will help separate other pieces of texts on my contents page and double page spread so that they will not look like it is all in one because it will make both pages untidy and unorganised.
I have analysed existing professional products such as 'VIBE', 'Q' and 'XXL' magazines. I have analysed these existing products on my blog because they cover a similar type of music genre I have chosen and by doing this it will help me to get ideas from them so that I can add them to my own product. Not only do they cover a similar type of music genre in their magazines but I have chosen these specific magazines because they caught my eye straight away and this made me realise that I should do something similar to what these magazines have done so that people will know what type of magazine it is. Also, by doing this then I will be able to challenge real media products and this will allow me to get more people interested in my magazine even though it is similar but in a way it is different as it will feature a variation of music artists instead of the main ones in the R&B genre.
Furthermore, I think that my product clearly fits into the music genre because not only do I mention artists such as Chris Brown, Nicki Minaj and R.Kelly who can all be put into this genre, but I have also included my own models and I think that they are perfect for this genre because of the type of clothing they are wearing. The clothing of my models are so typical to what an R&B artist would wear for example in the contents page my models are wearing a hat, hoodies and a green belt that is showing and on the front cover my model is wearing a black baseball jacket and jeans (not clearly shown) and I think that I chose the perfect model for the front cover because he naturally suits the genre I have chosen to do.
Even though my photography skills are not usually good I think that I have done quite a good job at taking my pictures especially for the front cover because I did not want to show the whole of his body so instead I used a close up shot as it would allow my models face to be clear and his jacket was my favourite piece of clothing. I also chose the location of this photo shoot carefully because I wanted to make my model look like he was from the urban part of London but then I changed my mind and I wanted the background to be plain with a bit of contrast and that's what I went for.
My product does look like a typical music magazine because I have included some of the key magazine conventions that should be on a magazine front cover, contents page and double page spread such as a masthead which is 'FLOW', the lead which is shown on my double page spread under the main headline. I have also included sell lines on my front cover so that when people see it they know straight away that it is a front cover of a music magazine because I mention certain music artists related to the my genre which is R&B. Moreover, I have tried to use a colour scheme of black, red and white because by putting the colour red next to plain colours such as black and white it will help the sell lines to stand out and catch the audiences attention as they walk past. Another reason why I have done this is because it will help separate other pieces of texts on my contents page and double page spread so that they will not look like it is all in one because it will make both pages untidy and unorganised.
I have analysed existing professional products such as 'VIBE', 'Q' and 'XXL' magazines. I have analysed these existing products on my blog because they cover a similar type of music genre I have chosen and by doing this it will help me to get ideas from them so that I can add them to my own product. Not only do they cover a similar type of music genre in their magazines but I have chosen these specific magazines because they caught my eye straight away and this made me realise that I should do something similar to what these magazines have done so that people will know what type of magazine it is. Also, by doing this then I will be able to challenge real media products and this will allow me to get more people interested in my magazine even though it is similar but in a way it is different as it will feature a variation of music artists instead of the main ones in the R&B genre.
Furthermore, I think that my product clearly fits into the music genre because not only do I mention artists such as Chris Brown, Nicki Minaj and R.Kelly who can all be put into this genre, but I have also included my own models and I think that they are perfect for this genre because of the type of clothing they are wearing. The clothing of my models are so typical to what an R&B artist would wear for example in the contents page my models are wearing a hat, hoodies and a green belt that is showing and on the front cover my model is wearing a black baseball jacket and jeans (not clearly shown) and I think that I chose the perfect model for the front cover because he naturally suits the genre I have chosen to do.
Even though my photography skills are not usually good I think that I have done quite a good job at taking my pictures especially for the front cover because I did not want to show the whole of his body so instead I used a close up shot as it would allow my models face to be clear and his jacket was my favourite piece of clothing. I also chose the location of this photo shoot carefully because I wanted to make my model look like he was from the urban part of London but then I changed my mind and I wanted the background to be plain with a bit of contrast and that's what I went for.
Thursday, 24 April 2014
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