Evaluation Question 5

How Did You Attract/Address Your Audience?

 

My music magazine, FLOW, uses a variety of conventions that other professional magazines use in order to attract their target audiences for instance, I have included a masthead which is obviously 'FLOW' and even though the colour of it is quite plain I have made it very big so that it is easy to read and catches the eye of people who walk past it. I have chosen the word flow as the masthead because it is simple and it suits the R&B music genre very well as the music being produced for this genre is all about how the artists present their voice and the font style of the masthead is smooth because it looks like it a type of graffiti and therefore it can represent my target audience as they are quite young people.

 

Another magazine convention I have used in my product are sell lines which are presented in my front cover. It is not just music magazines that need to have sell lines but every single magazine has to have this on their front cover because it helps them to attract more customers as it lets them know what the top stories are and what is exactly included in the magazine, an example of one of my sell lines is 'THE TOP 10 R&B ARTISTS PAST AND PRESENT' and although it is a very long sell line it still does its job because my target audience would want to see their favourite artist in a top 10 list and the only way for them to find out if they have made is by buying the magazine. I have also included a banner at the bottom of my front cover which informs the people buying it who are also in the magazine even if they are not mentioned on the sell lines.

 

The layout design for my front cover, contents page and double page spread are all very simple because I did not want to make it complicated with a lot of stuff on them because it would look messy and very unprofessional. The colour scheme for my music magazine is a bit strange as it is black, red and blue, I have done this because I have not seen any other magazine use this colour scheme while I was looking at others and I thought that it would be a very good idea for me to use this colour scheme because it would allow my magazine to stand out and be different to other ones and therefore it would catch a lot people's attention even though there is not any bright colours on the front cover. Furthermore, the locations I have chosen for my contents page and double page spread are very good for this type of music genre in my opinion because the brick wall represents my target audience as that's what a lot of people think they spend most of their time, outside and I chose the plain white wall for the contents page pictures because I did not want it to have any designs and that white wall was very local to where I live. Moreover, the costumes that my models are wearing are also quite simple because as you can see from my research the models on front covers are wearing casual clothing which is suitable for this genre as that's what you see R&B artists wear, so overall it was not very hard to choose what my models should wear.

 

I have chosen all of these things by myself with a little help from researching other magazines that are similar to mine in order to communicate particular ideas to my target audience as I have found  out from my audience research that I should design this magazine for the teenagers aged 15-19 years old.